24.09.2020
It’s good that there is autumn, it gently and carefully prepares us for the cold weather. This is a time of reflection, tea drinking and watching your favorite movies in the evenings …
In this cold season in 2019, TM “Greenfield” with the group of the media channel “1 + 1” carried out the “Cinema-Autumn with Greenfield” campaign in order to introduce new products: English Edition, Grand Fruit, Floral Cloud, Spirit Mate, Wildberry Rooibos.
The campaign consisted of two parts:
1) Consultations in the country’s top cinemas, in addition to distributing advertising materials and samples of new varieties of favorite Greenfield tea, provide an opportunity to immerse the consumer in the brand’s world;
2) Within the framework of “Cinema-Autumn with Greenfield” site readers can take an interesting test “Which film is ideal for your evening” and take part in the drawing. So, among those who distribute the test result on their Facebook page, winners are determined weekly. The lucky ones receive movie tickets or tasty gifts from Greenfield. At the same time, 1plus1.ua weekly publishes themed film picks, designed to help site readers choose the best film to watch.
Link to the competition: https: //1plus1.ua/special/greenfield
